Content Strategy

Don’t Get (Digitally) Left Behind

Written by:
Lorna Campbell
Marketing Manager

Year after year, we see technology change consumer expectations of the messages presented to them. Marketed messages now need to be relevant for people to give them their attention.

One way to keep up with those expectations is to ditch the print! Printed flyers, posters, bulletin boards, and static billboards have a harder time now keeping up with their digital counterparts.

Making the switch to digital content that’s custom-curated and maintainable doesn’t have to be complicated. We’ll walk through two examples of print-to-digital transitions and the benefits & impacts of making the move. 

Digital Billboards & Ads

Relevance plays a big role on digital billboards. If a commuter passes a static billboard even just a couple of times a week, attention will be lost after the first or second view. 

A smart use case for digital billboards is displaying a rotating set ads, creating a better variety than static boards. One side of the screen also displays local traffic and estimated travel time for the highway the billboard was on.

This law office displayed an ad set alongside current traffic information

A billboard showing timely traffic information and rotating messages is no longer a billboard that will only receive a glance or two. It becomes something that a driver might rely on to inform them of the current traffic conditions every time they pass by.

Digital Menu Boards

Menu boards are a fantastic example of a print-to-digital switch that works well for both the business and the customer. 

Printed menu boards are also more of a hassle to update. Making seasonal, campaign-based, daily or weekly special menu updates are more costly, and consistency can be harder to maintain if there are multiple locations.

Restaurants can speak directly to customers with up-to-date member programs, discounts, happy hours, popular food items or ongoing promotions so customers return again and again. 

Prices and items can be managed directly from the POS system

The Right Tools For The Job

Both examples discussed above are from our custom content platform, Screenfeed Connect! 

Content built in Connect stays updated and fresh. Data sources like APIs, calendars, Google or Excel Sheets and more are used to update content while it’s displayed on a screen. 

Frequent updates to content tailored to a venue will keep attention on screens. It also meets audience expectations for content that’s relevant to them.

Making the shift from print to digital is worthwhile. It will decrease the required maintenance and increase message relevance presented to consumers to bring more overall value to your business. 

Ready to get started in Connect? Try it for free or reach out to our team for a demo.